Marisa Mariscotti Design Portfolio

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Okuhn Public Relations

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Okuhn Public Relations

Website Design, 2011.

task As part of a brand identity system for the one-woman San Francisco PR firm, Okuhn Public Relations (OPR), a customer focused website was requested.

challenge The client wanted a logo and web design which had a contemporary feel and set her apart from the competition, while also inspiring trust in OPR’s ability to “get the word out” and successfully promote upcoming performing arts productions of current and prospective clients.

solution The website was designed to capture a client-first, personal business model of the proprietor. The spacious white background punctuated by the red logo-navigation bar delivers a bold quality, but the stark white allows the brand to recede behind large promotional photos for current campaigns on the home page. In contrast, when users need information related to OPR’s services, they are directed through site information with a variety of icons, illustrated in the same illustrative, symbolic style as the logo.